Using methods traditionally associated with selling seats in the cabin of aircraft, easyJet has taken to billboards across Europe to ignite the interests of a future generation of pilots.
Focusing on getting women interested in aviation, the ‘talking billboard’ campaign features aptitude tests and a current easyJet pilot providing information about the career.
The campaign is prompted by easyJet’s search for 200 new pilots this spring for its Generation easyJet Pilot Training Programme, along with a forecast demand for hundreds more in the future. easyJet also cites data that says 50% of the UK population don’t know what qualifications are needed to become an airline pilot.
The online aptitude tests, which give an insight into some of the skills that are useful for the career, can be found here:
- Reaction Speed test: https://easyjetpilot.maptq.com/?loginid=oxywoci5x7fk
- Sense of Direction test: https://easyjetpilot.maptq.com/?loginid=zdo45dcpk8zv
easyJet Captain Sarah Ackerley, said: “Tackling gender stereotyping within aviation has been a long-standing mission for easyJet and I’m excited to be part of this latest campaign that’s allowing people to get a real insight into what skills are really important to do this job, and encourage more women into the profession. It’s an immensely rewarding career that I’m proud to champion and I hope by more people taking our new interactive test, they can challenge themselves to discover a talent they never knew they had and I hope to see them flying with us in the future.”
For more information about being an airline pilot with easyJet visit becomeapilot.easyJet.com and to register interest for easyJet’s Pilot Training Programme, visit CAE & easyJet.
